Joe Nichols will play the lead role in the Broadway version of the George
Strait film, Pure Country. Nichols came to New York City at the end of October
and the show will start in early 2010. Not only does Joe bring his incredible talents to the project, but an
understanding and authenticity to the role of Rusty (originally 'Dusty'
in the movie) that his fans and fans of the movie are going to love. Asked how
he feels about stepping into a role originated by Strait, Nichols said, "It feels pretty amazing. He's been a hero of mine
since I was a little kid so to come along behind him ... on Broadway and do something that people dream 
their whole lives
of doing is pretty amazing." Nichols has also released a new single, "Believers," to country radio. Country star Lorrie Morgan is set to appear as main character Rusty's manager, Lula.
"I never thought my life's path would take me to Broadway, but when I heard they were creating a musical based on one of Country music's best-loved films, I knew I had to be part of it," said Morgan .